Great design hits you on many levels. Designers love to talk about closing the door of a BMW. It feels different. And this feeling may not even register in the conscious mind, but it matters. The feeling of solidity and integrity during that action is unique and lasting, even though it occupies a tiny sliver around the experience of driving. You may not consciously notice it, but your mind registers it and you body remembers it.I hesitate to admit this in a public forum, but I don't think I've ever purchased a new piece of silverware. Our silverware drawer is a hodgepodge of airline spoons, thrift store forks, garage sale knives, odds and ends of various shapes and sizes. But you've got to wonder whether the experience of eating wouldn't be greatly enhanced — even unconsciously — by great silverware, like the set above by craftsman David Mellor. I saw it yesterday at Heath Ceramics in Sausalito, and even a philistine like me could tell that it's got something going on. For $160, you can find out for yourself.If you do, listen to your subconscious, and let me know what it says.