A few nights ago, I was watching the Warriors on TNT, when out of the blue appeared a commercial that featured interface design (!!!!). As my man Baron Davis would say: Ya dig?! It was a car ad — for the Lincoln MKZ — and it featured Microsoft Sync, a voice-activated technology for use in the various limos, grandpa-mobiles and ghetto sleds produced by Lincoln. The voice-over assured us that when Microsoft and Lincoln "join forces," "all things are possible." From what I saw, though, the only thing that was clearly possible was the GUI being ugly as hell. Maybe the whole point is the voice-activation, but I'll say this: It better damn well be usable by voice, because it does not appear to be usable by brain and finger.
My question: Why would Lincoln feature the GUI in the commercial? Have the people who made the commercial seen the iPhone? What about software interfaces like, say, Office 2007? Do they not realize that there are standards here? Expectations? I guess there's a remote possibility that some marketing consultants found that Lincoln customers have very little overlap with people who desire elegance (related to technology anyway), or that some some stodgy federal body regulates console interfaces (NTSA?), preventing the implementation of elegance in the interface. My suspicion: Lincoln just doesn't know or care about interface design, and that Microsoft bickered internally and churned out the lowest common denominator.(Lastly, I'm not trying to lay on the Windows Hatorade. Every computer I own runs Windows. My phone runs Windows. I'm up to my ears in the stuff.)